S o a few weeks back we were contacted by the BeatBox Beverages brand and asked to try their product. I thought it sounded familiar but couldn’t quite put my finger on it, and then it hit me. I saw BeatBox on Shark Tank a few years ago! The creators ultimately walked away with one of the biggest deals in Shark Tank history teaming up with Mark Cuban. Anyone that knows me knows I’m a Shark Tank fanatic and a true entrepreneur at heart so when I had the chance to try BeatBox I was pretty excited. Now to be fair, I haven’t always been the biggest fan of pre-made drinks or “ready to drink” cocktails but I was curious to see what the buzz around BeatBox beverages was. For those unfamiliar, BeatBox is a premium wine-cocktail brand based out of Austin, Texas that’s perfect for parties and brings a little more fun to the drinking experience with fruity flavors, high alcohol content, low calories and some pretty dope packaging.

How it Looks: Probably one of the coolest packaging I’ve seen over the years, Beatbox comes in two main sizes: The party package is a cardboard “beatbox” look alike and contains about twenty 5 oz servings. It’s got a simple bag-in-a-box system much like the wine in a bag system you’ve seen at your grocery and package stores. It’s pretty easy to open so you don’t waste time getting the party started. The single-serve packaging more closely resembles a muscle milk container and while it isn’t as cool as the beatbox shaped party pack, it’s still pretty convenient and sticks out on the shelf. Either way, two thumbs up from us for both packages. Also a big win, on both packages they let you know the number of servings inside, the alcohol content and even the calorie content (130 calories per 5oz serving). That’s pretty rare in the alcohol biz.

How it Smells: All three samples we received smelled pretty fruity and had very limited traces of alcohol. That can be a good or bad thing depending on how you look at it. If it tastes how it smells this will probably creep up on you.

How it Tastes: So we had the pleasure of sampling all three flavors they sent us over the weekend and I wasn’t sure what to expect. I’ve had some really rough experiences in the past with pre-made drinks but all three flavors we received were pretty tasty. The Fruit punch was probably my least favorite as it had a bit of an aftertaste that reminded me of sports drinks that contain too much protein powder. The pink lemonade was by far the tastiest of the three and went down a little too easy if you know what I mean. We also had blue raspberry which was pretty damn good as well. I was surprised to be able to taste the flavors so clearly with so much alcohol. We’ve seen issues in the past with brands trying to ride that fine line between taste and strength and it doesn’t usually go well. Many of the high alcohol malt beverages you’ll find at the liquor store suffer from this problem and it seems BeatBox has figured it out.

Final Word: This is a wine based drink but if you’re a wine snob or even a casual wine drinker this likely isn’t for you. This is fun, refreshing, convenient and really appeals to the younger crowd looking for some easy drinking. This is for the partygoers, for your next trip to the beach, or with football season kicking off this is perfect for tailgating. The alcohol content is strong, don’t let it sneak up on you, but even with 11.1 % you can still taste the flavor unlike some similar products on the market. Think of this as a smoother and tastier version of a Four Loko. If you’re looking for something new and fun to try the next time you’re planning a party, I’d highly recommend giving these a try.

Cheers,

Intoxicology

For more information on BeatBox Beverages including where to find them, visit them at www.BeatBoxBeverages.com or check them out on Facebook. Samples were provided courtesy of the brand.

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