This article was originally published as my guest column on TheDrinksReport here. Just how does a fifty year old mostly quiet distillery go about launching a new category in Scotch? Through creating thoughtful design, iconography and range tiering, that’s how. The Girvan distillery dates back to 1963 and has a whole host of great storytelling opportunities surrounding it from Charles Gordon, William Grant’s great grandson, riding around the site on his bicycle barking orders to the already-working flat out workers or that the whole […]

The post Girvan 25 Year Old Single Grain Scotch Whisky: a pack dissection appeared first on GreatDrams.