VIP guests of The Music Lounge, produced by BMF Media, witnessed the unveiling of #WHHSH Beer, an exclusive Las Vegas product and enjoyed highly curated Las Vegas experience that came to Palm Springs for this weekend one of the famed music festival, which featured VIP performances and top-tier celebrity appearances.

The energy and excitement of Las Vegas came to life in Palm Springs with a larger-than-life bash on Sunday afternoon at the iconic Ingleside Inn. Reveleres experienced delicious culinary offerings and curated #WHHSH beer cocktails created by ARIA Resort & Casino’s acclaimed mixologist, luxe beauty and spa services from The Spa at The LINQ and Green Valley Ranch, Resort, Casino & Spa, an exclusive DJ set by Joe Jonas and his band DNCE, live art by Zappos resident artist and so much more.

The black-labeled brew is called #WHHSH, a social-media geared acronym for the famous tagline introduced late last year by the Las Vegas Convention and Visitors Authority. The visitors authority has been increasing its emphasis on digital and event marketing, as well as virtual reality - A new app called "Vegas VR” was present at The Music Lounge and took viewers through virtual experiences like a gondola ride at The Venetian or a helicopter ride over the Vegas Strip.

TWINNING! Amber Rose and G-Eazy were twinning in matchy-matchy black and white attire at The Music Lounge presented Las Vegas, at the exclusive launch event for "WHAT HAPPENS HERE, STAYS HERE” BEER (#WHHSH) at the Ingleside Inn.

Kellan Lutz showed off his toned physique and new tattoos at The Music Lounge presented by Las Vegas, for the exclusive launch event for "WHAT HAPPENS HERE, STAYS HERE” BEER (#WHHSH) at the Ingleside Inn.

Karrueche Tran rocking out bold festival accessories at The Music Lounge, during the launch event for "WHAT HAPPENS HERE, STAYS HERE” BEER (#WHHSH) at the Ingleside Inn, Palm Springs.