An excerpt (#1) from Drink More Whiskey
by Daniel Yaffe

Any way you drink it, whiskey is one of the world’s most iconic spirits, with a tremendous character and history. It was there when the United States was fighting for independence. It has been poured down throats during celebrations and soirees and coveted during triumphant battles and historic moments. I can guarantee you that Winston Churchill wasn’t downing shots of cherry vodka and doing sake bombs while sending his men into battle.

Whiskey is a cultural celebrity everywhere from China to Brazil. It stars in shows like Boardwalk Empire and Mad Men, isa favorite drink of Lady Gaga, and has been memorialized by authors Hunter S. Thompson and F. Scott Fitzgerald. It is poured in country songs and across hip-hop stages and has the kind of cultural cachet that the world hasn’t seen since the Pet Rock craze of the mid-1970s. Starting to learn about whiskey can seem more daunting than trying to analyze nineteenth-century Russian literature. Begin by simply enjoying it. You probably didn’t like your first beer, but if you’re anything like me, you crossed that threshold long ago and are now reaching for double IPAs and Belgian tripels. Whiskey can take you on a similar ride.

Whiskey tasting is not trial and error. It’s trial and trial again. It’s a testament to the spirit that so many crazed whiskey fanatics are found around the globe. There are dozens of whiskey-only magazines and hundreds of elite clubs, blogs, Facebook fan groups, and Twitter feeds devoted to whiskey. I know more whiskey geeks than I know Star Wars geeks. But each and every whiskey savant went through a protracted process to get there. The more you taste, the more you know. Great whiskey drinkers are made, not born.

If you’re not sure how to drink whiskey, drink it naked. At least no one will tell you that you’re drinking it incorrectly.

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Drink More Whiskey is a no-bullshit whiskey journey. Daniel Yaffe intentionally breaks the traditional code of conduct (no leather chairs and cigars here) and talks about whiskey as if he was hanging out with friends at a bar. No technical terminology to wade through. No endless lists of brands.

This compact volume is your jumping off point to visualize and bring cultural relevance to what you’re drinking. You’ll learn enough to know what the hell you’re drinking and, more important, why you’re drinking it.

It's a great gift for your brother, sister, teacher, friend, niece, butcher, or quite possibly just get a copy for yourself. And...it's less expensive than getting a cocktail in New York City.

BUY IT HERE