Hornitos Tequila debuted its first TV commercial as part of the fully integrated “A Shot Worth Taking” campaign that embraces the brand’s shot-taking spirit and celebrates those who take their shot in life.

Created by The Community for Hornitos, the empowering TV spots debuted last night in the U.S. and will continue to air through summer. The TV, print, OOH and social elements of the campaign tell the stories of shot-takers in the moment they step outside their comfort zone – like quitting a job, going on stage to perform or kissing a crush -- to achieve something truly meaningful in their lives.

Hornitos has a history of taking shots in the name of great tequila, dating back to 1950 when it was founded in honor of Mexican Independence Day and more recently with the launch of innovations like whiskey barrel aged Hornitos Black Barrel Tequila and uniquely filtered añejo Hornitos Cristalino.

What shot are you going to take today?