The Mahalo Spirits Group & The Bardstown Bourbon Company Announce Partnership to Produce Innovative and Authenic Craft Whiskey Brands Via Modern Farm-to-Table Distillery
Contributed by on May 18, 2015
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The Mahalo Spirits Group – the branding, sales and marketing powerhouse behind the success of Angel’s Envy Bourbon and Papa’s Pilar Rum – and The Bardstown Bourbon Company announced today they have joined forces to develop and launch innovative whiskey brands using a new, state-of-the-art distillery. The partnership promises to further the already explosive growth of the craft distilling industry by developing innovative and authentic brands and collaborating with passionate, small distillers to create custom whiskey brands and/or scale their production and distribution.
The new partnership will be led by a team of experienced industry professionals and artisans, including Bourbon Hall of Fame Master Distiller and Bardstown native, Steve Nally, a 40-year veteran of the spirits industry and formerly the Master Distiller of Maker’s Mark, and Alex Bogusky, an expert in brand strategy and consumer insights that was named the creative mind of the decade by Adweek Magazine, along with a national sales and marketing group specifically trained to sell premium craft spirits.
“We believe this partnership with The Bardstown Bourbon Company raises the bar for innovation and creativity in the craft whiskey sector,” said Stephen Groth, President & CEO, The Mahalo Spirits Group. “Together, we have all of the resources necessary to take brands from creation to consumption.”
“We are changing the model for how innovative whiskey and bourbon products will be produced and brought to market,“ echoed David Mandell, President & CEO, The Bardstown Bourbon Company. “And, we’re building an experience in Bardstown unlike anything whiskey enthusiasts have ever experienced.”
Set on 100 acres of active farmland and adjacent to the Bluegrass Parkway, The Bardstown Bourbon Company and its 37,000 square foot distillery forms the gateway to Bardstown, Kentucky, the "Bourbon Capital of the World.” Under construction since October 2014, this first-of-its-kind Napa Valley style campus will feature a custom built Vendome still and include a unique and transparent educational experience, high-end tours and tastings, integrated visitors center, event space, and eventually a restaurant and boutique hotel.
“During my career, I’ve worked with and learned from the best in the business,” said Steve Nally, Master Distiller, The Bardstown Bourbon Company. “I look forward to creating exciting new brands and making great bourbon. Building this distillery is a dream come true for the bourbon enthusiast. The local area provides us with excellent resources and we are paying attention to every aspect of production from farm to table.”
“Perhaps more so than any other category, authentic, distinctive and unique branding is critical to success in the spirits category,” said Alex Bogusky.“I’m wildly enthusiastic to pair that branding up with world class spirits.”
The partners look forward to announcing details of their first brand later this year.
About The Mahalo Spirits Group
Mahalo Spirits Group is a full-service brand innovation company headquartered in Delray Beach, Florida. Mahalo specializes in incubating and/or accelerating handcrafted brands with deep and authentic stories. Mahalo has a broad array of targeted resources, ranging from a national sales and marketing force to world-class creative and creation talent, supported by a finance and compliance team.Existing partnerships include Angel’s Envy Bourbon, Papa’s Pilar Rum and Sorel Artisanal Liqueur.
About The Bardstown Bourbon Company
Formed in 2014, The Bardstown Bourbon Company is “the Modern Distiller of the American Spirit”. The company is developing a $25 million destination experience, including a state-of-the art distillery, integrated visitors center, and event space. Construction on the project began in October 2014 and is expected to be completed by summer 2016.
To learn more about The Bardstown Bourbon Company visit:
