I am darn proud to be on the board of WEBI.  The KEYS program is meant to get people home safely (i.e.: NOT driving) after a cocktail event.  Anyone in our industry knows how challenging that can be — cocktails are the focus of the spirits industry’s gatherings. One of WEBI’s first objectives is to implement the KEYS program at NCB (Nightclub & Bar Show) in Las Vegas next month. Read more below:

Beverage Industry Leaders Take a Stance on Drinking and Driving by Katherine Tait