Getting a beer distributor for your latest craft beer brand label can be difficult.  How do you find a niche for your new craft beer brand? Where do you start? What type of distributor is going to be interested in your beer brand and why?

As more and more craft beverages are being produced by small and mid-sized companies, BTN gives valuable insight into what it takes to make a your brand successful.

1. Understand the Craft Beer Distribution System.

Understanding the 3 tiered system that exists in the US is the first step to getting your craft beverages on the shelves of your customer’s favorite retail liquor store. The US has had the three tier system in place since the end of prohibition [...] Read More

2. Determine How Your Brand Fit’s Into Your Prospective Beer Distributor’s Portfolio

Once you’ve decided on what type of Distributor you think would best fit your company, it’s time to look at how your brand will best fit into their portfolio. Study the other brands they are carrying and determine how your brand can increase the portfolio’s value. When you find a distributor that looks like the perfect fit [...] Read More