My those who do, it's a no brainer. For those who don't, it's a tedious and ultimately expendable step. Why is making fresh citrus juice for cocktails such hurdle for some people? Some might say "because the bottle is Skinny Girl Margarita is right there a nd that you just have to open and pour."

True, but if you want a genuine craft cocktail experience that will delight and amaze there's no way around it, you're going to have to flex those forearm muscles.

Trust me, it's much less work than you think and once you've integrated juicing into your routine the cocktail possibilites will be boundless (and delicious). It's as painless as it is profitable.

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