The WSWA Convention & Exposition is like Christmas. It only comes around once a year, and the night before, you don’t want to go to sleep. The excitement and energy makes three days fly by in the blink of an eye.

This year, I want to make sure I help you and all of the attendees, exhibitors, suppliers and wholesalers make the most of the WSWA 71st Annual Convention & Exposition by helping to capture and share some great stories.

Last year was my inaugural WSWA Convention & Exposition. What’s got me excited for this year? I was asked to come and help tell the story of the people, products and brands that make the show a high point of the industry. They didn’t have to ask twice.

I will be happy to sample a bevy of spirits and to attend the sessions, competitions and the U.S. Beverage Alcohol Forum going on April 8-10 at Caesars Palace.

Before last year, I had felt like it was the one party I'd been missing, because all of my industry mover-and-shaker friends had been going to the WSWA events for years. It's a great chance to catch up with friends and contacts, as well as seeing what products and innovations are new to the market.

This year I'll be reporting LIVE from the exhibit halls via WSWA-TV in Las Vegas. I mean, a spirits convention in Las Vegas is like a party within a party! If you can't attend the event, watch along via the WSWA Convention YouTube channel.

I”ll be updating you more over the course of the convention so watch for me here and on Twitter and Facebook https://www.facebook.com/ZaneLamprey and of course tune in to see me on NatGeo this week!

http://channel.nationalgeographic.com/

And don’t forget to connect with WSWA for the latest news and information on the Convention & Exposition.

Keep drinking easy, and I’ll see you at the WSWA 71st Annual Convention & Exposition April 8-10 at Caesars Palace Las Vegas.

Cheers,

Zane